Is SEO Dead? My Thoughts on Google's AI Mode

When I first heard about Google's AI mode last year, I knew things were about to change.

For as long as SEO has been around, so much of it was about getting that #1 ranking. Better keywords. More backlinks. Everyone competing for those few spots on page one. Then Google started talking about AI answers, and I remember thinking, "Well, this is either going to be really interesting or really annoying." Probably both.